Lesson #3: Learn About Your Audience Before They Learn From You

Pitching a product is easy — pitching one that people remember is difficult. Think about the last presentation that struck a cord with you. Why did it?

Personally, I remember a talk on the importance of creating a community around your product.

As an engineer my work revolves around algorithms, but in my free time I enjoy reading about social psychology and how communities interact. For years I believed these books’ knowledge would stay in my memory under “curiosities”, rather than help me with my “engineering work”. But this talk made me realize…

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