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Lesson #3: Learn About Your Audience Before They Learn From You

Pitching a product is easy — pitching one that people remember is difficult. Think about the last presentation that struck a cord with you. Why did it?

Personally, I remember a talk on the importance of creating a community around your product.

As an engineer my work revolves around algorithms, but in my free time I enjoy reading about social psychology and how communities interact. For years I believed these books’ knowledge would stay in my memory under “curiosities”, rather than help me with my “engineering work”. But this talk made me realize…

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Lesson #2: Fail Fast – Cliché but True

Who hasn’t heard the phrase “fail fast” in the start-up environment? I know I have. I must say, however, that today is the day I finally understood its meaning.

At wēbē, we are working on creating a product to help parents better understand their children’s emotional and mental health. Our initial idea was to create a toy that interacts with children aged 3–8 and collects data on their emotional state, which the parents can then visualize on their phone to identify concerning trends. With this idea in mind, we set out to interview children therapists, mental health experts, and parents.

Continue reading this article on here!

Lesson #1: Interview First, Engineer Later

As an engineer, I have a natural tendency to focus on product features — I want to use the latest technology to build the coolest gadgets. However, a couple months into my entrepreneurship journey a hard truth hit me: no matter how amazing the technology is, if it doesn’t serve a purpose, it may as well be a potato (sorry potatoes).

Want to know why? Click here to keep reading!

Photo Source: Great British Chefts

Introducing wēbē!

Mental health disorders have been surrounded by stigma for years, even though 1 in 5 US adults will suffer from a mental health condition during their lifetime. Several factors, including this stigma, contribute to the fact that the average delay between onset of mental illness symptoms and treatment is 11 years. Those are staggering statistics, considering how much progress we have made regarding physical health in the past few years. As someone who has witnessed the devastating effects a mental health disorder can have on a friend or loved one’s life, I began asking myself: “What can I, as an individual, do to lower these numbers?”

To find out, click here!

Pitching Your Product

For the last couple of years I have taken every opportunity I can get to improve my presentation skills and have learnt to appreciate the power of a great product pitch. Being able to pitch your ideas correctly as an engineer definitely makes your products shine brighter!

STEM Ambassador

Getting involved in GE’s volunteering scheme since day one was a great decision and I recommend it to any intern!

As a STEM ambassador, I got the opportunity to share my experience at careers fairs such as the Bucks Skills Show and the Imperial College London careers fair. We also organized the 2018 GE Work Experience Week, an event for students to visit the offices and participate in workshops, talks, tours and more.

I joined GE’s GirlsGetSET scheme, which is aimed at teaching young girls about Science, Engineering and Technology (SET). As part of the initiative, we organized a workshop where we taught them the basics of iterative software development for apps using the agile methodology. It was great to see the engagement and set an example I never had when I was younger!

As part of the GE Charity team, I also volunteered at daylong family events such as the ‘Sunday Funday’. I will never forget the sense of community I got when I saw so many people participating – definitely worth waking up early on Saturday!

Don’t forget to give back to others – it’s a feeling like no other!

My year with GE Healthcare!

Like many students, during the first couple of years of my degree I was not sure what kind of job I wanted to apply to once I graduated. I was passionate about engineering in the healthcare sector, as it was a way for me to make a positive difference on people’s lives. But none of the jobs I found online really sparked my interest.

Thanks to a year-long internship at GE Healthcare I discovered my passion. Click here for the full article by the University of Surrey!